There’s a lot of stuff to do every day. Yep, no news there. Getting through it all is part of our everyday routine. But for many people, getting things checked off the to-do list, and taking care of the people around us, is something we take pride in. It’s good to feel a sense of accomplishment when the day is done.
This was just some of the insight and motivation we saw from U.S. and Canadian consumers really trying to make all the aspects of their life work, especially when it comes to healthy snacking. When it’s all too convenient to snack on whatever is lying around the workplace or home between daily tasks, in come almonds! They’re the snack that can help people do better and own their day -- a perfect trifecta of convenience, taste and health.
To create more awareness around almonds as the perfect snack for busy people, we’ve launched a new campaign called “Own Your Everyday. Every Day,” which has become the anthem of consumer marketing communications efforts, as of February. The campaign emphasizes the role of almonds as a smart, go-to snack that helps own the day – even the most “everyday” or routine tasks. And it comes with a dose of humor, as seen in this ad:
The first ad of the campaign aired during the Winter Olympics on NBC and affiliated networks:
Next up is a round of ads on CBS Sports Network for the big basketball tournament this month. The ads will also air on ESPN, USA Network, Food Network and in print publications like People, Shape and Parents. We are also active across social media on Facebook, Instagram, and Twitter. Make sure to follow us on these channels and visit the website to see all the latest from this campaign as we continue to bring fun, new experiences to enjoy that daily handful of almonds.