Go Nuts: Consumer-Oriented Solutions to Crack 2018 Snack Trends
Wednesday, January 24 at 2:00 p.m. EST/11:00 a.m. PST
With trends forecasting all the rage, how can product manufacturers anticipate which trends will hit big with consumers? Is it worth the risk? Will this ingredient craze come and go? Join Almond Board of California (ABC) for this free 45-minute discussion on key 2018 snack trends and practical ways you can innovate around them in line with consumer behaviors. Lu Ann Williams (Director of Innovation at Innova Market Insights) and Andy Ford (Senior Director of Innovation & Ideation at Brado Creative Insight) will explore five trends that will impact snacking most and how almonds offer versatile solutions that position your innovation for success.
Register now to be inspired by global examples and consumer data, interpret trends that will offer returns on new products, and determine where your innovation fits into the future of snacking. Crack the key ingredient trends for 2018, and learn how the versatility of almonds makes them the ultimate snack ingredient consumer desire. And don’t miss the live 10-minute Q&A session after the presentation!
Sign up for free through the Food Navigator portal and be sure to take advantage of the live 10-minute Q&A session after the presentation.
To register for this free webinar, please click here.
Lu Ann Williams
Director of Innovation, Innova Market Insights
Lu Ann has been active in the food industry globally for more than 20 years and is an expert in trends driving the food and beverage industry. An active global technology scout and frequent speaker at industry events, at Innova Lu Ann leads a team of analysts that track new trends in more than 70 countries.
Senior Director of Innovation & Ideation, Brado Creative Insight
Andy has been involved in consumer insights his entire career, working in the advertising agency business, creating an in-house consultancy and software platform that drove consumer research and messaging, and developing the Innovation discipline at Brädo to assist brand teams in creating products.