Free On-Demand Webinar: Mapping the Snack Category: Identifying Key Trends in Snacking & Areas of Opportunity
With snack options more plentiful and available in more categories than ever before, manufacturers are increasingly tasked with understanding the latest consumer habits and preferences to identify areas for strategic product innovation.
View this free, 40-minute webinar featuring Lu Ann Williams and Rob Renegar, to learn about a new methodology for consumer research developed for the Almond Board of California (ABC) that can help manufacturers identify and meet the needs of their consumers with versatile ingredients like almonds.
In the webinar, Rob and Lu Ann highlight which snack product attributes have been successful and why, while exploring and unlocking areas of opportunity for manufacturers to identify and meet the changing need states of consumers.
Here's a sneak peek into some key trends insights identified for 2016:
- Clean and clear labels
- More in store for protein
- Texture in indulgent and healthy snacks
- "Free from" claims
Click here and submit the form to view the free, on-demand webinar.
Seeking additional inspiration?
- ABC has a wealth of bar and snack recipes easily searchable by category, almond form or keyword in the recipe center on www.Almonds.com/food-professionals
- View this white paper for consumer insights on preferred bar ingredients, and more Innova Market Insights' category research on snack bars
Lu Ann Williams
Director of Innovation, Innova Market Insights
Lu Ann has been active in the food industry globally for more than twenty years and is an expert in trends driving the food and beverage industry. She is an active global technology scout and frequent speaker at industry events. She leads a team of analysts at Innova Market Insights that track new trends in more than seventy countries.
Research Manager, Sterling-Rice Group
Rob's analytical mind has been developed through a career across various aspects of market research. He has been involved in a wide range of analyses, including qualitative and quantitative methodologies. Rob got his start at Cannondale Associates working with consumer shopping card data, followed by a brief stint at IRI working on the Diageo businesses. Rob then moved to an internal market research position with Pepperidge Farm, supporting the marketing and brand teams.
ABC supports almond growers and processors through a research-based approach to all aspects of production and marketing. Since 1973, the board has invested over $42 million in research of almond production, quality & safety, nutrition, and environmental aspects of farming. Visit ABC's blog for the latest industry information from the California almond community.