Getting Ahead of the Competition with Future-Forward Ingredients
Where will emerging global categories and consumer trends take us next, and how can product developers move in step with those shifts, ahead of the competition? As the sports nutrition, dips/spreads, plant-based milks and snack mix categories surge globally, certain key ingredients will play a role in innovative product development. Check out this free, on-demand webinar to hear Lu Ann Williams and Andy Ford define “future-forward ingredients” and why they are ideal for product developers, sharing consumer insights and Innova Global New Products (GNP) data.
Access the webinar here to explore how almonds, in their many forms, feature in the emerging categories identified by Innova research this year. Lu Ann Williams highlighted the ways in which highly nutritious, convenient and sustainable ingredients help R&D get ahead of what is to come. Andy Ford explored implications for the industry and what is top of mind for global consumers when it comes to emerging categories and favoured ingredients. Filling out the form linked here provides access to the full webinar recording and downloadable materials.
Lu Ann Williams
Director of Innovation, Innova Market Insights
Lu Ann has been active in the food industry globally for more than 20 years and is an expert in trends driving the food and beverage industry. An active global technology scout and frequent speaker at industry events, at Innova Lu Ann leads a team of analysts that track new trends in more than 70 countries.
Chief Transformation Officer, BRADO
Andy has been involved in consumer insights his entire career, working in the advertising agency business, creating an in-house consultancy and software platform that drove consumer research and messaging, and developing the Innovation discipline at BRADO to transform global brands.