Stir Up Passion in Chocolate Lovers
If there’s anything that can up chocolate’s ante, it’s almonds. These crunchy little morsels instantly add a whole new dimension of desire to chocolate’s smooth, dreamy foundation. Want proof? The numbers don’t lie.
- Almond share of total chocolate consumption increased from 13% in 2010 to 29% in 2013.1
- Globally, almonds were the number one ingredient selected for inclusion in consumers’ ideal chocolate product.1
- Emotionally, consumers worldwide believe almonds make chocolate more exciting, uplifting, rewarding, comforting and relaxing.1
- 65% of global consumers prefer chocolate products with nuts, and even more importantly, they believe almonds are the nut that best fits with both milk and dark chocolate.1
Adding almonds to any chocolate product creates unlimited possibilities in exceptional flavor and tantalizing texture. And while flavor may be king, almonds don’t stop there. They also feed consumers’ desire to make smarter choices when it comes to nutrition.
- Unparalleled taste: “Tastes great” is the number one benefit for consumers when choosing a chocolate product, and when compared to other nuts, consumers around the world agree that almonds are the number one nut that makes chocolate tastier.1
- No-nonsense nutrition: 69% of consumers worldwide believe nutrition is important when choosing chocolate products, 75% believe chocolate with almonds is nutritious, and many consumers believe that almonds are the nut that best delivers nutrition in chocolate creations.2
1. Global Chocolate Report, Sterling-Rice Group, 2013.
2. Sterling-Rice Group, Global Chocolate Study, 2010.
Bring Countless Flavors to Life
There’s just something about snacking. Today’s global consumers are searching the shelves for surprising new snack foods that satisfy their cravings for flavor and sustaining energy. As a result, today’s snack foods have to do more. They need to have more healthy attributes, more unique inclusions and more interesting textures that break free from the ordinary. So it’s no wonder California Almonds are successfully making their way into countless new snack foods all over the world.
- North American consumers rank almonds as number one when thinking of nuts as a snack.1
- Global snack product introductions with almonds increased 79% from 2008 to 2011.2
- More than 80% of consumers rate almonds to be nutritious, heart healthy,* and a source of food energy and protein (6g per ounce).1
What makes almonds particularly snack-worthy is their subtle, buttery taste. It’s an amazingly versatile flavor that can enhance any product without overpowering it. And of course, there’s that undeniable crunch. Almonds’ hearty texture holds up perfectly in both dry and moist snack foods and comes in a wide variety of unique forms suited for any application—whole, sliced, diced, chopped, blanched, slivered. Even rich almond oil and butter.
If you want to learn more about almonds’ inherent strength in snacks, download the full report and visit our recipe center for some fresh ideas. By the time you’re finished, it’s likely almonds will have inspired your next snack product—one that a world of consumers will eat right up.
1. North America Consumer Attitudes, Awareness, and Usage Report, 2011.
2. Innova Snacking Report, 2012.
*Scientific evidence suggests, but does not prove, that eating 1.5 ounces per day of most nuts, such as almonds, as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease. A one-ounce handful of almonds (28g) has 13g of unsaturated fat and only 1g of saturated fat.
Make Every Spoonful Sensational
No other nut compares to almonds at the most important meal of the day. As the definitive breakfast nut, almonds were the number one nut in global cereal introductions in 2012, and for good reason. 1 An impressive 51% of North American cereal and granola eaters prefer their breakfasts to include nuts, but only 24% of them regularly eat cereals with nuts.2 That’s a mighty big gap to fill, and almonds are the perfect ingredient for the job.
- Almonds are North Americans’ most preferred and most consumed nut at breakfast,2 and 57% of North Americans think of almonds first when they think of nuts in cereal.3
- Almonds outscore other nuts on the two most important breakfast attributes (besides ease of preparation): “is tasty and nutritious” and “fills me up until lunch.” 2 Every delicious almond crunch offers power-packed protein and filling fiber to keep consumers satisfied throughout the day.
- Almonds were the number one ingredient that North American health- and food-involved consumers envisioned in their “ideal cereal.”4
Almonds have the power to make every AM experience deliciously unforgettable—that subtle, nutty flavor, the beautiful visual appeal and of course, that incomparable crunch that just so happens to hold up exceptionally well in milk. Almonds also bring stellar nutrition to the breakfast table, and with so many assorted forms to choose from, they’re inspiring a whole new generation of sensational cereal creations—one you’ll definitely want to get in on.
1. Innova Global New Products Report, 2013.
2. Breakfast Outlook Report, Sterling-Rice Group, 2009.
3. North American Consumer Attitudes, Awareness and Usage Report, 2011.
4. Healthy Men Ingredient Why and Jane Ingredient Why, Sterling-Rice Group, 2010.
A Tempting Tradition
Peering into any bakery case in almost any country around the world, you’d be hard-pressed to find a selection of sweet treats that doesn’t include almonds. For centuries, almonds have been an essential ingredient in bakery innovation, inspiring classic favorites such as French macarons, Jaconde Sponge cake, strudel, Bienenstich Cake, Norwegian Wedding Ring Cake and many more.
With more forms to choose from than any other nut, there are countless ways to boost consumer satisfaction with almonds. They are a shining star of versatility, melding with butter and holding their form and irresistible, irreplaceable crunch in both wet and dry conditions.
- Almonds are the top nut for global new product introductions in the bakery category. Almond bakery introductions grew 13% with Europe and North America as the leading global regions.1
- According to Euromonitor, customers are seeking out a variety of quality indulgences and artisan preparations, a craving that almonds most certainly satisfy.
Almonds have a simple sophistication and a distinctly premium image that global consumers can’t get enough of. Plus, their contemporary visual appeal has the power to take any sweet treat to new heights.
So whether you use almonds whole, sliced, slivered or chopped, or as almond milk, almond flour, almond butter, almond oil or marzipan, there are countless ways to boost consumer satisfaction with this cravable ingredient. And don’t forget to click over to our recipe center for some extra almond inspiration.
1. Innova Global New Products Report, 2013.
Any Product. Always Almonds.
In the world of versatility, no food, no ingredient and certainly no other nut can compare to almonds. With their cravable, buttery taste and one-of-a-kind crunch, California Almonds pair perfectly with all kinds of cuisines by adding subtle flavor and multidimensional texture without overpowering other ingredients. Plus, almonds are available in an impressive array of unique and inspiring forms fit for any product or formulation you can dream up.
- California Almonds are available in 15 different forms, many with a powerful crunch. California almonds are reported as the favorite nut among food professionals because of their taste (70%), versatility (45%), and texture (43%).1
- Research shows that over 80% of consumers perceive a product or dish with almonds to be “better tasting” and “more interesting.”2
- Consumers worldwide rate almonds as the nut that best delivers crunch and 63% of them say almonds are fun to eat.3
Even more exciting, with so many different forms to work with, almonds fit seamlessly into most major food categories and dish types.
- Whole natural
- Almond Flour
- Almond Meal
- Almond Oil
- Almond Butter
- Almond Paste
- Almond Milk
Click here for a full description of the different almond forms.
1. Volume Driver Attitudes, Awareness and Usage Survey, Sterling-Rice Group, 2010.
2. Almond Consumer Attitudes, Awareness and Usage Survey, Sterling-Rice Group, 2011.
3. Global Perceptions Study, Sterling-Rice Group, 2013.
Satisfy the Craving
There’s a revolution afoot, and this one’s all about almonds. With their wildly versatile taste, can’t-live-without-it crunch and upstanding nutrition, almonds have officially cracked the code on worldwide temptation. In fact, per capita consumption of California Almonds has more than doubled in the past ten years, so they’re definitely not the kind of nut to ignore.1
- Over half of consumers worldwide say they like almonds “extremely well” and 90% report a preference for products with almonds vs. those without.2
- 47% of global consumers report a willingness to pay more for an almond product.2
What’s more, product innovators can’t get enough of this essential ingredient, and they’re using them here, there and everywhere they can. Top food manufacturing professionals have even rated almonds as the most “essential/irreplaceable” nut when thinking about new products.3
- Almonds were the number one nut in new product introductions for the seventh year in a row and are widening the gap year on year between other nuts.4
- Almonds are the only nut to rank in the top two for nut introductions globally (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa).4
1. Almond Consumer Attitudes, Awareness and Usage Survey, Sterling-Rice Group, 2011.
2. Global Perceptions Report, Sterling-Rice Group, 2013.
3. Volume Driver Awareness, Attitudes & Usage Study, Sterling-Rice Group, 2011.
4. Innova Global New Products Report, Sterling-Rice Group, 2013
But Wait, There’s More
Almonds really have it going on. They’ve got the taste consumers are begging for. They’re that certain kind of crunchy you can’t find in any other nut or ingredient. They have a healthful halo that shines with protein (6g), fiber (4g), vitamin E (35% DV), heart-smart benefits and more. And for these reasons among others, now they’re exploding in some of the latest innovative categories.
This delicious alternative to traditional nut butters is enticingly creamy and makes a great match with all kinds of flavors, including chocolate, honey, vanilla and more. Consumers are happily spreading it on thick, with rich nutrition as a delicious bonus.
- Almond product volume grew 40% in the nut and seed butter category from 2011 to 2012—vs. an overall category decline of -0.5%.1
- Almond butter has a positive price premium and is less likely to be purchased on promotion vs. other nut and seed butters.4
With lactose intolerance and other dairy-related health issues on the rise, increasingly more consumers are looking for dairy-free options that keep the flavor at full power. Almond milk is the darling of the milk alternatives category with its subtle, slightly sweet taste and 13 essential nutrients, including protein and fiber.
- Almond milk has grown at a 66% CAGR since 2010 (vs. the category at a 12.1% CAGR), now accounting for a strong 46.4% of the milk alternatives category.1
Desserts and Ice Cream
Almonds have long been a staple ingredient in desserts and ice cream, but now they’re inspiring a whole new generation of sweet treats. Innovative brands and product creators are looking to almonds to add toasty flavor and exciting texture to their dessert formulations, and almond milk and butter are making names for themselves in some of today’s hottest ice creams and novelties.
* Scientific evidence suggests, but does not prove, that eating 1.5 ounces per day of most nuts, such as almonds, as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease. One serving of almonds (28g) has 13g of unsaturated fat and only 1g of saturated fat.
1. AC Nielsen New Product Tracking Report, Sterling-Rice Group, 2013
Click for Inspiration
Almond Board of California is your source for anything and everything almonds, and here’s your chance to download copies of all our expert industry resources and almond-centric research. So what are you waiting for? Get clicking.
- Research Update: Spotlight on Cereal Bars
- Research Update:The New Snack Time
- Development of a Sensory Lexicon for Almonds
- Chocolate Inspiration
- Snacking Inspiration
- Cereal Inspiration
- Almonds and Chocolate - White Paper
- Almonds and Snacking - White Paper
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