THE MOST DESIRED INGREDIENT IN
Bars are a big deal
With more consumers seeking convenience, the bar
category is growing rapidly—snack and cereal bar launches
have grown by more than 80% over the last five years.1
There’s even more room for innovation, as bars are now
consumed by 53% of adults, and breakfast/granola bars
alone are eaten by 46%.3
Almonds fuel rapid
growth in the category2
Last year, there were over 2,000 new bar product
introductions globally. Volume, unit and dollar sales of
bars that contained almonds significantly outpaced
overall category growth.
When asked to create their “ideal” bar, surveyed
consumers selected almonds as the most desired
ingredient. They felt almonds make a bar “crunchier,”
“more nutritious” and “tastier.”
Ounce for ounce, almonds are the tree nut highest
in protein, fiber, calcium, vitamin E, riboflavin and niacin.
They’re also a leading food source of magnesium. With 6 grams
of satisfying protein and 4 grams of fiber in every serving, almonds
provide the “fuller for longer” feeling consumers crave.
Sliced, diced, whole or even as butter or flour,
almonds can meet the needs of just about
any formulation challenge.
- 2014 Innova Database, Innova
- Nielsen, 2015.
- Sterling-Rice Group. US Bars Exploratory Study.