THE MOST DESIRED INGREDIENT IN

SNACK BARS


Bars are a big deal

With more consumers seeking convenience, the bar
category is growing rapidly—snack and cereal bar launches
have grown by more than 80% over the last five years.1
There’s even more room for innovation, as bars are now
consumed by 53% of adults, and breakfast/granola bars
alone are eaten by 46%.3


Almonds fuel rapid
growth in the category2

Last year, there were over 2,000 new bar product
introductions globally. Volume, unit and dollar sales of
bars that contained almonds significantly outpaced
overall category growth.


#1 Desired
Ingredient3

When asked to create their “ideal” bar, surveyed
consumers selected almonds as the most desired
ingredient. They felt almonds make a bar “crunchier,”
“more nutritious” and “tastier.”


Bars with
big impact

Ounce for ounce, almonds are the tree nut highest
in protein, fiber, calcium, vitamin E, riboflavin and niacin.
They’re also a leading food source of magnesium. With 6 grams
of satisfying protein and 4 grams of fiber in every serving, almonds
provide the “fuller for longer” feeling consumers crave.


amazing in
any form

Sliced, diced, whole or even as butter or flour,
almonds can meet the needs of just about
any formulation challenge.

  1. 2014 Innova Database, Innova
    Marketing Insights.
  2. Nielsen, 2015.
  3. Sterling-Rice Group. US Bars Exploratory Study.
    September 2014.

Recipes

Resources

  • Video

    See how almonds add texture and
    flavor while acting as an excellent
    shelf-stable binder for bars.