Almonds Have the Crunch Consumers Crave

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The Almond Board of California (ABC) recently conducted a study that focused on consumers? perceptions about almonds, awareness of their nutritional benefits and general snacking preferences. The key research highlights and consumer insights on how almonds ranked across categories and usages can be applied by manufacturers in new product formulations and concepts.

The study focused specifically on consumers? attitude, usage and awareness of almonds and found that, for the first time, consumers rated almonds as the number one nut associated with the top three categories measured:1

  • Snacking (with 35 percent of share)
  • Cereal/energy bars (with 30 percent of share)
  • Chocolate (with 37 percent of share)

When surveyed consumers were asked to pair almonds with another ingredient for their perfect snack, the top three selections were chocolate (38 percent), granola (25 percent) and dried fruit (22 percent).1 Almonds are also the most frequently consumed nut, eaten an average 9.7 times a month either as a snack or in other food as an ingredient.1

Get the recipe: "Black Forest" Almond, Cherry and Chocolate Granola Bar

The research found that the top health-related attributes consumers selected for almonds were:1

  • "Nutritious" (80 percent)
  • "Good for your heart"* (74 percent)

Almonds also received either a "good" or "excellent" rating on several snack attributes - the top three being:1

  • "Can be eaten on the go" (84 percent)
  • "Convenient" (83 percent)
  • "Good as a snack" (83 percent)

For research on almonds? satiety, view this white paper.

Across the broader category, the top three attributes selected by consumers when buying nuts were:1

  • "Tastes great" (88 percent)
  • "Is satisfying" (82 percent)
  • "Good as a snack" (82 percent)

Get the recipe: Perfect Snack Bar

These positive consumer perceptions demonstrate the appeal that almonds have for consumers, whether eaten on their own, or included as an ingredient in a snack product or bar formulation. And with more forms than any other tree nut, manufacturers can choose from a wide variety to fit their needs for any product formulation.

For more on almonds and snacking, visit


1 2015 North America Consumer AAU. Sterling-Rice Group. January 2016.

*Good news about almonds and heart health. Scientific evidence suggests, but does not prove, that eating 1.5 ounces of most nuts, such as almonds, as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease. One serving of almonds (28g) has 13g of unsaturated fat and only 1g of saturated fat.