Consumer Preferences and Trends in Chocolate
Chocolate hits the sweet spot! Did you know that consumers around the world report eating chocolate an average of 11 times per month? 1 Furthermore, nearly two-thirds of consumers surveyed (65%) say they prefer nuts in their chocolate because nuts make chocolate products crunchier, more nutritious and more filling.1 To learn more about this consumer-pleasing duo, join us in a free on-demand webinar featuring Kate Thomson of Sterling-Rice Group, as she delves into the latest consumer data regarding attitudes, usage and preferences for chocolate, and chocolate products with almonds. Lu Ann Williams of Innova Market Insights will join Kate to identify emerging trends in the chocolate and confectionary categories and explore the role of almonds in successful product formulations from around the globe.
1 Global Chocolate Report, Sterling-Rice Group, 2013
Lu Ann Williams is Head of Innovation at Innova Market Insights. She leads a team of food & beverage analysts that track trends and developments in more than 70 countries around the world. She has more than twenty years of experience in the international food industry and serves as a consultant to some of the world's largest food and beverage companies.
Kate Thomson joined Sterling-Rice Group, a marketing agency in Boulder, CO, in 2003 and has worked with clients across a broad range of industries including food, travel, and healthcare among others. She has extensive experience in qualitative and quantitative market research, brand positioning, strategic planning, and integrated marketing. Currently, she is managing global research initiatives for the Almond Board of California across multiple target audiences and categories.