Almond Board’s North America marketing team has just launched its main FY17 consumer PR campaign, with advertising and social media integrations, encouraging consumers to power through their afternoon energy crash and “seize the afternoon, or Carpe PM!”
Looking for up-to-date facts, figures, history and all things almond? You’ll find it in the Almond Almanac, a year-end annual report that provides a comprehensive look at the California Almond industry.
Promising research is underway that could lead to more accurate ways to measure rancidity than the current practice of measuring peroxide values (PV) and free fatty acid levels (FFA).
Dave Phippen was announced as the 2016 Almond Achievement Award winner at the Almond Conference Gala Dinner held Dec. 8 in Sacramento. Currently a member of the Almond Board of Directors, he is also a member of both the Ripon Chamber of Commerce and the Rotary.
On Dec. 20, the USDA published the Final Rule to implement the recommendation by Almond Board of California (ABC) to increase the assessment from 3 cents per pound to 4 cents per pound for a three-year period beginning with the current 2016–17 almond crop.
The Almond Alliance of California (AAC) has issued its 2016 Advocacy Report summarizing the many legislative and regulatory issues that the AAC is engaged with in Sacramento and Washington, D.C.
To kick off the New Year, a new advertising campaign will launch in France targeting the French female consumer.
Building demand for almonds is clearly a priority for our industry — whether it’s in the U.S. or overseas. Exports are essential to the long-term well-being and strength of the almond industry by increasing revenue, farm profits and job growth.
With bloom quickly approaching, communication with your beekeeper will become increasingly important, especially when preparing your orchard for the arrival of hives.
More than six decades ago, in 1950 to be exact, the California Almond industry recognized that its constituents would be stronger working together than individually.