Almond Snacking Campaign Gets Rolling in the UK
Nov. 1, 2011
To kick off the 2011–12 crop year, new print ads were introduced, as well as an innovative campaign using London cabs. London taxis have been fully wrapped with California Almonds imagery to reach our target audience in a highly visible way, and to remind them that almonds are a smart, on-the-go snacking solution. Almond messaging continues inside the taxis, and drivers have been trained to reinforce California Almonds’ key messages while giving snack packs to passengers who fit the target audience criteria. The taxis will be circulating in central London for three months.
The UK campaign is part of a well-established year-round program including France and Germany that targets consumers, food professionals and health influencers to raise awareness of almonds as a healthy snack and to increase demand.