Almond Board’s North America marketing team has just launched its main FY17 consumer PR campaign, with advertising and social media integrations, encouraging consumers to power through their afternoon energy crash and “seize the afternoon, or Carpe PM!”
On Dec. 20, the USDA published the Final Rule to implement the recommendation by Almond Board of California (ABC) to increase the assessment from 3 cents per pound to 4 cents per pound for a three-year period beginning with the current 2016–17 almond crop.
To kick off the New Year, a new advertising campaign will launch in France targeting the French female consumer.
The Almond Alliance of California (AAC) has issued its 2016 Advocacy Report summarizing the many legislative and regulatory issues that the AAC is engaged with in Sacramento and Washington, D.C.
Building demand for almonds is clearly a priority for our industry — whether it’s in the U.S. or overseas. Exports are essential to the long-term well-being and strength of the almond industry by increasing revenue, farm profits and job growth.
With bloom quickly approaching, communication with your beekeeper will become increasingly important, especially when preparing your orchard for the arrival of hives.
More than six decades ago, in 1950 to be exact, the California Almond industry recognized that its constituents would be stronger working together than individually.
Lakhy Sran, partner and second-generation farmer at the Fresno County–based Sran Family Orchards, has been selected as this year’s winner of the U.S. Farmer-Rancher Award, presented by the North American Pollinator Protection Campaign (NAPPC), a program of the National Association of Conservation Districts (NACD).
A comprehensive living map of California Almonds that draws upon multiple sources of information to provide an orchard-by-orchard view of the industry is now available at Almonds.com/Maps.
The future of the California Almond industry is secure, and it only takes a quick look at the past to understand why.

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