In February 2010, ABC joined the social media environment and began ‘tweeting’ in an effort to reach young industry members with messages of interest about the California Almond industry. Since then, more than 1,200 people look to @almondboard for industry news, updates and suggestions. During The Almond Conference, attendees posted updates such as this: “#almondconf Chinese consumers love American brands, which they associate with quality and safety. John Talbot ABCs VP Market Development.” Be sure to follow us @almondboard.