Award-Winning Food Blogger Has a "Joyful" Almond Holiday
January 1, 2013
Food blogger and author Joy Wilson, also known to her readers as Joy the Baker, serves up funny stories and tasty recipes on her lovable website and in her "Joy the Baker Cookbook" (Hyperion, 2012). The Almond Board of California partnered with Wilson to create a free, downloadable holiday guide to encourage its North American target audience to use almonds often in their holiday recipes.
In the guide, “A Joyous Season: Celebrate the Holidays with Joy the Baker,” Wilson shows off in text, photos and video a range of easy and elegant recipe ideas. From hors d’oeuvres to entreés to her favorite — desserts — the guide is a great resource for home cooks looking for fresh almond inspiration for their holiday table.
ABC’s public relations team pitched the guide in time for the holidays, and at press time in early December, had already received widespread North American placements, including on Canada.com and in The Huffington Post. You can download “A Joyous Season: Celebrate the Holidays with Joy the Baker” from the Almond Board website.