Building on Momentum with New Ad Agency in China
In order to ensure a strong position for almonds among China’s quickly growing urban middle class, the Almond Board recently appointed a new Shanghai-based advertising agency, Bravo-Asia.
Bravo-Asia will target this demographic to leverage the increasing demand for healthy foods and the growing awareness of almonds’ health benefits, building on the momentum of the Almond Board’s past marketing efforts.
The Almond Board has conducted successful public relations activities in China for well over a decade, and its most recent foray into advertising came with the help of a beautiful celebrity ambassador, movie star Gao Yuan Yuan, whose image and almond endorsement appeared on bus shelters in Beijing and Shanghai and in retail stores throughout Beijing, Shanghai and Guangzhou. Be sure to watch this space for more news about advertising in China!