Dietitians Score Almond Tips and Tools
Almond Board took part in the Academy of Nutrition and Dietetics' (formerly the American Dietetic Association) annual Food and Nutrition Conference and Expo in Philadelphia. An ABC-sponsored research symposium addressed the question, “When is a calorie not a calorie?” to an audience of about 100 dietitians at the October event. The ABC booth at the Expo offered a custom almond trail mix bar, a recipe contest, almond tins and patient education materials. ABC’s booth often had a long line, and while talking with dietitians about almonds’ nutrition and ABC’s various resources, marketing staffers distributed nearly 7,000 tins and retrieved more than 2,500 leads.