New TV Advertising Airs on ESPN and Discovery Channel
Almond Board of California actively targets U.S. Healthy Men to communicate why they should choose a handful of almonds over other snack foods. The Healthy Men target audience is food- and health-involved and is looking for simple ways to improve heart health and maintain their weight.
The "Hearts Love Almonds" TV campaign integrates cohesively with other online and print advertising and PR outreach, so Healthy Men are receiving a strong, consistent message of why they should choose almonds over other snack foods.