In-depth research with California residents uncovered new communications opportunities that have led to sustainability advertising over the radio and online.
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Outlook — Apr. 10, 2016
Outlook — Feb. 8, 2016
The Almond Board of California (ABC) European food professional team exhibited at Food Ingredients Europe 2015 (FiE) in Paris last December.
Outlook — Jan. 19, 2016
California Almonds sponsored Seoul Fashion Week to raise awareness among Korean consumers of the convenience and health benefits of snacking on almonds at an event focused on beauty and trendsetting — two subjects that are equally important to the Korean consumer.
Outlook — Jan. 19, 2016
Not all almond growers will experience the stunning success of plunging into social media as Firebaugh grower Joe Del Bosque did back in February 2014, but his journey offers some good tips, which he shared at The Almond Conference session “Growers Tell Their Stories to the Media: Why That Matters!”
Outlook — Jan. 7, 2016
In a recent Almond Update, Almond Board of California Director of North America, Molly Spence, shares findings from a recent almond nutritional study looking at almonds and families.
Outlook — Nov. 11, 2015
Fresh consumer insights were uncovered during focus groups in the UK, leading to a new advertising campaign for California Almonds this year.
Outlook — Oct. 9, 2015
The Almond Board of California (ABC) has launched a new advertising campaign in China: “Taste the Sunshine.”
Outlook — Sep. 11, 2015
Almond Board of California (ABC) showcased the versatility of California Almonds with new almond product samples, one-on-one California Almond Solutions sessions with research chef John Csukor, and a networking reception at the recent Institute of Food Technologists (IFT) Annual Meeting and Food Expo in Chicago.
Outlook — Aug. 12, 2015
Almond Board of California’s ongoing delivery of positive messages about the industry to key audiences and consumers continued with the recent announcement of the Almond Board–funded UC Davis Life Cycle Assessment (LCA) study outcomes, and advertising to set the record straight on water use.
Outlook — Jun. 15, 2015
The number of dietitians in grocery stores has grown phenomenally.
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