Seize the Afternoon with California Almonds! Carpe PM!

Outlook - Jan. 10, 2017

Almond Board?s North America marketing team has just launched its main FY17 consumer PR campaign, with advertising and social media integrations, encouraging consumers to power through their afternoon energy crash and ?seize the afternoon, or Carpe PM!?
New Advertising Targets Women in France

Outlook - Dec. 19, 2016

To kick off the New Year, a new advertising campaign will launch in France targeting the French female consumer.
?Road to Rio? Campaign Emphasized Everyday Goals

Outlook - Oct. 14, 2016

Excitement leading up to the 2016 Summer Olympic Games provided a springboard for Almond Board of California?s (ABC?s) highly successful ?Road to Rio? campaign to support its North America objective to increase almond snacking consumption among consumers.
Building Global Demand

Outlook - Oct. 13, 2016

The Global Market Development Committee (GMDC) was established to build global demand for almonds by identifying and pursuing long-term growth opportunities that contribute to the financial well-being of the industry.
Marketing Programs Propel Almonds to Top-of-Mind

Outlook - Oct. 13, 2016

Buddy Ketchner, BK Strategy, a longtime strategic partner of ABC, is one of the panelists addressing market development at this year?s Almond Conf
New Snack Products Raise Almonds to No. 1 in Europe

Outlook - Sep. 16, 2016

Click the photo for a closer look.Acco
Almonds Top Hazelnuts Among New European Products

Outlook - Jul. 26, 2016

Almonds have been the No. 1 nut in new-product introductions globally since 2006.
Almond Leadership Program Featured in Online Publication

Outlook - Jun. 13, 2016

Almond Leadership Program participant Rory Crowley was interviewed by wr
ABC Explores Domestic and Export Markets For Hulls

Outlook - May. 13, 2016

Almond hulls have long been known as a good source for animal feed. With an increasingly global economy and larger almond crop, almond hullers and shellers are looking for alternative outlets.
Consumer Campaign Builds on India?s Love for Almonds

Outlook - May. 13, 2016

A new consumer program in India, ?Tomorrow Begins Today,? established by Almond Board of California (ABC), helped make almonds the No. 1 nut of choice in India in 2015, bypassing cashews.