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Deion Sanders Owns His Prime With California Almonds This Season

The Pro Football Hall of Famer and now college football coach shares daily practices that can help with exercise recovery.


MODESTO, Calif., (August 23, 2023) – Prime Time is now! Hall of Fame athlete and now collegiate coach, Deion “Coach Prime” Sanders, and California Almonds are teaming up for a partnership of a lifetime to help consumers own their PRIME. Being in your prime is a mindset, and the grind to own your prime never stops. That’s why Coach Prime and California Almonds are encouraging individuals to be smart about recovery. Almonds are rich in nutrients that can help with exercise recovery – making them THE food to own your prime.

A perfect exercise food, almonds may help your recovery response from physical activity. Research, funded by the Almond Board of California, conducted over 4 weeks among 64 U.S. adults ages 30-65 who are occasional exercisers found that most study participants who ate almonds experienced reduced fatigue and tension, increased leg and lower back strength during recovery, and decreased muscle damage during the first day of recovery1.The study included non-smoking participants without obesity who exercised occasionally; therefore, the findings cannot be generalized to other demographic and health status groups.

Coach Prime knows hard work means being strategic about recovery, which is why he adds almonds to his routine for their exercise recovery benefits. Prime Time never ends whether you’re a weekend warrior or a competitive athlete – there’s no “off the clock,” so you have to keep that energy, confidence and consistency up, something Coach Prime instills in his team.

“You can’t achieve your PRIME unless you put in the work...DAILY! In order to BE YOUR BEST YOU, you gotta recover with the right stuff,” says Sanders. “It’s all about consistency! I’m partnering with California Almonds to share how almonds help me stay PRIME, all the time. IT DON’T STOP, BABY!”

Catch Coach Prime in action with California Almonds at the beginning of the NCAA football season with advertisements airing on national and cable TV, on CBS, Fox, ESPN and CBS Sports, social media and more. For more inspiration on how to own your prime from Coach Prime himself, visit and follow California Almonds on Facebook, Instagram and Twitter.

About California Almonds
California Almonds make life better by what we grow and how we grow. The Almond Board of California promotes natural, wholesome and quality almonds through leadership in strategic market development, innovative research, and accelerated adoption of industry best practices on behalf of the more than 7,600 almond farmers and processors in California, most of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture.

1. Nieman, D. C., Omar, A. M., Kay, C. D., Kasote, D. M., Sakaguchi, C. A., Lkhagva, A., Weldemariam, M. M.,& Zhang Q. (2023). Almond intake alters the acute plasma dihydroxy-octadecenoic acid (DiHOME) response to eccentric exercise. Front. Nutr. doi: 10.3389/fnut.2022.1042719