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Coach Prime and California Almonds Declare Monday After the Big Game ‘National Recover Day’

Deion Sanders Shows Us How to Own Your Prime This Offseason with Almonds


MODESTO, Calif., (January 31, 2024) – If there’s an issue we can all get behind, it's that we need a day to recover after the Big Game. But if you think that means lounging around in your bathrobe and playing hooky, think again. Coach Prime knows a thing or two about exercise recovery. To kick off the offseason, Deion “Coach Prime” Sanders is heading to Las Vegas, home of this year’s Big Game, to declare the day after a national holiday - National Recover Day - in collaboration with California Almonds to help the nation own their prime, always.

Coach Prime knows eating almonds daily can help many people own their prime with their exercise recovery benefits, which is why he’s partnered with California Almonds. Initial research, funded by the Almond Board of California, conducted among 64 U.S. adults ages 30-65 who are occasional exercisers, found that those who ate almonds daily experienced reduced fatigue and tension, better leg-back strength during recovery, and decreased muscle damage during the first day of recovery.1 This is just one of the reasons why Coach Prime loves to eat almonds and why he wants you to join in owning your offseason with the start of National Recover Day.

“You need to know the importance of putting in the work all year round so you can own your PRIME,’ said Sanders. “That’s why California Almonds and I are declaring the day after the Big Game ‘National Recover Day’, so everyone can take their offseason to the next level. As soon as the clock stops, it’s time to get ready for the next game, which is why I recover with almonds. The grind doesn’t stop.”

National Recover Day is the kickoff moment to change the game in how people think about the offseason and implement the mentality of owning your prime, always. Whether it’s starting to eat a healthy snack like almonds or prioritizing getting an adequate amount of sleep, Coach Prime wants the nation to join him in the challenge to own your prime during the offseason. Visit for actionable steps from Coach Prime himself day in and day out so you can make the most of the offseason just like Coach Prime.

This offseason, be smart about exercise recovery, commit to owning your prime starting on Monday, February 12th, National Recover Day, and eat almonds daily as part of your exercise recovery routine. To set yourself up for success as you embark on your offseason journey and embrace the prime mentality, visit and follow California Almonds on Facebook, Instagram and X.

About California Almonds
California Almonds make life better by what we grow and how we grow. The Almond Board of California promotes natural, wholesome and quality almonds through leadership in strategic market development, innovative research, and accelerated adoption of industry best practices on behalf of the more than 7,600 almond farmers and processors in California, most of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture.  

1, Nieman, D. C., Omar, A. M., Kay, C. D., Kasote, D. M., Sakaguchi, C. A., Lkhagva, A., Weldemariam, M. M.,& Zhang Q. (2023). Almond intake alters the acute plasma dihydroxy-octadecenoic acid (DiHOME) response to eccentric exercise. Front. Nutr. doi: 10.3389/fnut.2022.1042719

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