A custom survey was conducted among a census-balanced sample of U.S. adults (18+ years) in late September to uncover insights statistically projectable to the general population as well as key audience segments. Areas of exploration included:
- Wellness rituals and regeneration
- Snack habits
- Health benefits
- Almond attitudes
- Pandemic & beyond
The study yielded a total sample size of n=6,000 with a margin of error of ± 1% at a 90 percent level of statistical confidence. Subgroup analysis was conducted to understand nuances across audience segments, with a priority on the following:
- Almond eaters (n=1,884; defined as weekly+)
- Millennial almond eaters (n=595; almond eaters defined as weekly+)
- Families with children in the household (n=1,641)
About California Almonds
California Almonds make life better by what we grow and how we grow. The Almond Board of California promotes natural, wholesome and quality almonds through leadership in strategic market development, innovative research, and accelerated adoption of industry best practices on behalf of the more than 7,600 almond farmers and processors in California, most of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. For more information on the Almond Board of California or almonds, visit Almonds.com or check out California Almonds on Facebook, Twitter, Pinterest, Instagram and the California Almonds blog.
About Natalie Rizzo, MS, RD
Natalie Rizzo, MS, RD is a NYC-based media dietitian, food and nutrition writer, national spokesperson and owner of Greenletes, a successful plant-based sports nutrition blog and podcast. Natalie has bylines in many national publications, such as NBC News, SHAPE, Runner’s World, Bicycling, Diabetic Living and Prevention. In her work as a nutrition spokesperson, she frequently appears in television segments and is quoted as the nutrition expert in top tier national publications. Natalie is passionate about simplifying complicated sports nutrition information for everyday athletes, and she’s dedicated to teaching them how fuel their fitness with plants. Natalie truly believes that everyone can benefit from eating more plants, especially those who are serious about their sport.