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Almond Leadership Program: Mentor Spotlight – Q&A With Jereme Fromm


Jereme Fromm, Vice President, Sales & Marketing at Dave Wilson Nursery and first year ALP mentor.

Q. How are you involved in the almond industry? 

A. I’ve been involved in the almond industry over 10 years. Currently, I work with almond growers to determine the best almond varieties and rootstocks for their particular needs. Sometimes this is fairly straightforward, but often times growers are looking for information in their decision-making process. I enjoy pairing my current job with my prior experience in almond marketing and processing to talk with customers about variety options when necessary.  

Q. How did you get involved with the Almond Leadership Program and how many years have you been a mentor? 

A. This is my first year being involved with the Almond Leadership Program. Even as a mentor, there is valuable information and education gleaned from each session.  

Q. What is your favorite part of being a mentor in the Almond Leadership Program? 

A. My favorite part about being a mentor is being able to share my experiences with the participants, as well as building new relationships with fellow mentors and participants.  

Q. What is your favorite memory during your time as a mentor? 

A. My favorite memory of this year’s program has been the Orientation session. I enjoyed not only getting to meet the group, but also learning more about each person. Many of the ice-breaking and relationship-building exercises were entertaining and hilarious. This is a fun group! 

Q. What advice do you have for young almond leaders?  

A. I would encourage participants to build as many relationships with fellow participants and mentors as possible. Additionally, don’t let the relationships end with the program. This industry has an amazing way of supporting each other. You’ll never know when a contact with someone can be beneficial for yourself or the other person. Strong, trusting relationships with your “competitors” can end up being as positive as any others.  

Q. How do you like to eat almonds? 
A. My favorite way to eat almonds is a Hershey chocolate bar.