Marketing Bulletin, January 2024: QR Code Shares Almond Stewardship Story

1/25/2024

In January's Marketing Bulletin, learn how the Almond Board of California introduced a pioneering QR code initiative aiming to redefine consumer interaction with the almond industry. Placed in high-traffic areas, the billboard-sized QR Code emphasizes transparency and stewardship in almond cultivation. With already hundreds of scans in just a few months, it addresses consumer concerns about water usage, pollinators and waste.

ABC's new consumer facing QR code that shares the almond industry's stewardship story in an innovative way.

Topics: About the Almond Industry, Market Development, Nutrition & Wellness