Almonds: The Most Desired Ingredient in Snack Bars

With more consumers seeking convenience, the bar category is growing rapidly—snack and cereal bar launches have grown by more than 80% over the last five years.¹ There’s even more room for innovation, as bars are now consumed by 53% of adults, and breakfast/granola bars alone are eaten by 46%.³

When asked to create their “ideal” bar, surveyed consumers selected almonds as the most desired ingredient. They felt almonds make a bar “crunchier,” “more nutritious” and “tastier.”

Sliced, diced, whole or even as butter or flour, almonds can meet the needs of just about any formulation challenge.